JULES ABRAHAM

CAREER | (16) total yrs Marketing, (9) yrs Digital Media & SEM, (6) yrs SEO, (5) yrs Events, (7) yrs Ad Agency

• Oxford Communications

  VP of Integrated MediaOct 2020 – Present

   

  Leads the Digital, Traditional and Interactive Media departments to deliver advertising strategy, media planning and buying, and a suite of customized reporting tools to a portfolio of Enterprise tier and SMB clients. Departments contributed $1.5M in earnings during the first two quarters after joining the team. Highlights include a global, omni-channel campaign, A World of Greater, with a real-time ROI reporting portal.

   

  Tech:

  HTML/CSS, DoubleClick Campaign Manager, Double Verify, Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Twitter Ads, StackAdapt DSP, Choozle DSP, Flip OTT, Asana

   

  Key Clients

  ETS TOEFL, Rutgers Brands (University Camden, University New Brunswick, Cancer Institute of New Jersey), Adare Pharma Solutions, Kearny Bank

   

Co-Founder, VP of Digital Services | September 2014-October 2021

Clients:

 

• GLOW

  Pharma Media SupervisorNov 2019 – September 2020

   

  Role directed the brand rejuvenation strategy and execution for an established Children’s Asthma brand. The campaign featured both HCP and DTC objectives, levering endemic media partners such as Doximity, ePocrates, and OptimizeRX as well as built awareness for a $0 co-pay promotion in partnership with Walgreens. Services include: Media Strategy, Market Test and Learn, Media Trafficking, Media Management, Executive Reporting

   

  Tech:

  HTML/CSS, DoubleClick Campaign Manager, Google Analytics, Google Tag Manager, Google Ads, Bulletin Health, Doximity, epocrates, Optimize RX, Digital Remedy, eHealthcare Solutions

   

  Key Clients

  Alvesco

   

• MAAST Digital

  Digital Advertising and SEO ConsultantJan 2017 – September 2020

   

  Role served clients in the Orphan Drug, Rare Disease and Non-Profit niche verticals in executing holistic digital advertising programs. Services included: Landing Page Conversion Optimization, Search Enginge Optimization, Search Engine Marketing, Display Advertising, Video Advertising, Content Marketing, Media Planning and Digital Strategy.

   

  Tech:

  HTML/CSS, DoubleClick Campaign Manager, Google Analytics, Google Tag Manager, Facebook Ads, Twitter Ads, Google Ads, Pinterest Ads, Alexa, SEOprofiler, Moz

   

  Key Clients

  Recordati Rare Diseases, GlaxoSmithKline, Neurogene, Vitamin Angels

   

• GOBI Advertising

  Social Media Strategist and ManagerJan 2018 – December 2019

   

  Built, executed and manager the Social Media Strategy for a joint initiative between the Cooper Health and Inspira Health Systems. Targeted and achieved a 250% Follower growth and consistently increased engagement across Facebook, Instagram, Twitter and LinkedIn.

   

  Tech:

  Social Bakers, Adobe Premier Pro, Adobe Lightroom, Adobe Illustrator, Adobe Photoshop

   

  Key Clients

  Cooper Health System, Inspira Health System

   

• Sound Healthcare

  Pharma Digital ConsultantJan 2017 – Present

   

  Works directly with Executives to develop and execute digital strategy. Role requires custom built, real-time performance Dashboards and Scorecards with advanced lead segmentation and working with Executives to achieve year end goals.

   

  Tech:

  HTML/CSS, DoubleClick Campaign Manager, Google Analytics, Google Tag Manager, Facebook Ads, Twitter Ads, Google Ads, Pinterest Ads, Alexa, SEOprofiler, Moz

   

  Key Clients

  Please inquire for experience; work is confidential.

   

• MRM//McCann

  Senior Media Planner June 2017 – August 2018

   

  Lead for Professional and Personal Social Network advertising strategy, buying and management for the Fannie Mae account. Product lines include B2B and B2C campaigns for Day 1 Certainty and HomeReady.

   

  Tech:

  HTML/CSS, DoubleClick Campaign Manager, Google Tag Manager, Google Analytics, Facebook Ads, LinkedIn Ads

   

  Role sought to design an Account Based Marketing (ABM) program to run accross the Facebook and LinkedIn ad networks. Client renewed and expanded Paid Social based on strong performance in earning Key Actions and effictively moving prospects along the consumer journey.

   

• BUST Magazine (Publishing & Events) | Events & Promotions Management

  June 2015 – May 2017

  Produced award-winning indie craft fairs known as the BUST Craftacular and other events for BUST Magazine. Increased 2015 YoY profits by 52% through better use of venue layouts, market rate adjustments, expense reduction and new sponsorship package sales. Role oversaw all event production and outbound marketing, including: vendors, brand activation fulfillment, budgets, PR, community management, new territory development, audience and B2B list growth. Direct management of two in-house event coordinators, photographers and production assistants.

   

  Tech:

  HTML/CSS, Zurb Foundation, Joomla, MailChimp, DoubleClick DFP, Google Analytics, SEOProfiler, Adobe CC, Facebook Ads

   

  Events:

  5/7/2016 BUST Craftacular | Spring! in L.A. | Superchief Gallery | 1,500 attendees

   

  4/23/2016 BUST Craftacular | Spring! in Brooklyn | Industry City | 2,000 attendees

  Special Celeb Guests: Kristin Kontrol (Dum Dum Girls), Theo Kogen (Lunachicks), Lizz Winstead (The Daily Show)

   

  4/1/2016 Feminist as F@/#^! (co-produced with Write Now Poets)| Regent Theater DTLA | 600 attendees

  Special Celeb Guests: Amber Tamblyn (actress), Amy Poehler (actress), Carrie Brownstein (actress), Roxane Gay (author)

   

  3/22/2016 BUST Issue Release Party | Industry City | 300 attendees

   

  12/19-12/20/2015 BUST Craftacular | Holiday in Brooklyn | Brooklyn EXPO Center | 4,000 attendees

   

  12/3/2015 BUST Issue Release Party | Elvis Guesthouse | 200 attendees

  Special Celeb Guests: Lizzo (rapper), Sophia Eris (rapper)

   

  11/28-11/29/2015 BUST Craftacular | Holiday in Boston | BCA Cyclorama | 2,000 attendees

   

  9/26-9/27/2015 BUST Craftacular | World Maker Faire | NYSCI | 95,000 attendees

  Special Celeb Guests: Ana Gasteyer (SNL), Limor Fried (Adafruit Industries)

  Awards: Best in Show, Editor's Choice

   

• Oxford Communications (Ad Agency) | SEO/SEM Manager & New Business Development

  October 2014-June 2015

  I rejoined my former ad agency to manage their Paid Search portfolio. This included 21 clients with a combined monthly media spend of $80K which was expanded to $92K during my contract. Paid Search management included building integrated SEM RFPs, attending pitches to recruit 6 new accounts, (including Fortune 500 Brother), implementation on Adwords/Microsoft platforms, optimizations, and monthly reporting decks. Most programs were lead focused, requiring delivery and monitoring of tracking and dynamic content code to web developers. Monthly management and reporting focused on performance of geo-targets, day-parts, bidding, extensions, quality scores, ad group relevancy and copy to minimize cost/converted-click and maximize lead volume.

   

  Tech:

  HTML/Javascript, Adwords, Ad Center, Google Analytics, SEOProfiler, AHrefs

   

  Key Clients

  Brother Industries, Lightbridge Academy (Jule Group), Rutgers Cancer Institute of New Jersey, Bancroft Neuro

• Gym Store Inc. (eCommerce Retailer) | Web Developer & SEO Specialist

  (Part-Time 2 days) September 2014-Present

  I directed Digital Marketing & Development programs for this international online retailer. Phase I programs have delivered doubled search engine visibility, tripled site traffic and quadrupled monthly sales volumes from the digital channel and reduced site bandwidth costs by a third in a period of 6 months. This occured through implementation of a rigorous SEO and Link Building program coupled with optimization of Paid Shopping channels. Phase II, Website Redevelopment, built a eComm store reday to launch from sandbox, up to date with contemporary UX through device ready Reponsive design, a built in automated Email program, and trend conscious content.

   

  Tech:

  Volusion, HTML, CSS, Javascript, jQuery, Amazon S3/ Cloudfront, Google Merchant

•  

  Dedicated Roles

   

  Director of Marketing (Litigation Finance)January 2013 – July 2014

  Case Funding Inc. | NYC

  Reason for leaving: Company acquired, chose not to relocate. Took charge of all print, digital, and interpersonal marketing for Attorney, Plaintiff and Medical Funding divisions to meet and surpass 2013 year-end goal of $10 mil in loan originations by Q313 on a budget of $250K annually. Instituted a ‘7 touch’ marketing strategy that produced a 40% return borrower rate. The primary catalysts for results were the institution of rich media and paid search programs over the Adwords, Google Display Network, LinkedIn PPC, and a comprehensive SEO strategy which I designed and oversaw implementation of by 3 contracted SEO Specialists, an email marketing program, the development of a second consumer focused website, and key sponsorships of targeted events such as the AAJ conference.

   

  Tech:

  HTML, CSS, jQuery, PHP, Salesforce, Adwords and LinkedIn PPC, Wordpress, Vertical Response

• Search Engine Marketing Manager (Ad Agency)March. 2012 – Dec. 2012

  Oxford Communications | NJ

  Reason for leaving: Took recruitment offer at Case Funding Inc. Directed SEO, SEM, and ORM programs as part of integrated marketing strategies developed in conjunction with Traditional, Social, PR and Creative departments for Fortune 500 clientele. As SEM manager, I managed 14 concurrent paid search accounts on the Adwords and Microsoft Ad Center platforms for a total monthly media spend of $22K. As SEO/ORM manager, I frequently ran SEO audits for clients such as VOXX and NJM Insurance which lead to winning 12 ongoing SEO and reputation management programs that included on-page, technical, link building, social, and video SEO. For agency Display and Social media campaigns, I wrote optimized ad copy and acted as a subject matter expert for ad loading and campaign tracking.

   

  Tech:

  Adwords & GDN, AdMob, YouTube, Microsoft AdCenter, AdReady, xAd, Facebook Ads, SEOmoz, Raven Tools, Google Webmaster Tools, Google Analytics, Radian6

   

  Key Clients

  VOXX International (RCA, Klipsch & More), EyeLevel formerly E.Nopi, RWJ Health System

• Marketing Associate (Healthcare IT)September 2011 – March 2012

  Epocrates Inc. | NJ

  Reason for leaving: Company acquired, department closed. Secured $15M of marketing qualified revenue leading to acquisition of EHR department in 6 months. Used Salesforce to act upon marketing pipeline & SLAs, maintained c-level Scorecard, performed chi-square analysis of monthly behavioral studies in SPSS, and developed marketing strategy. Core marketing tactics included Adwords PPC, Marketo automation email marketing, native mobile ad development, a managed advertising package with LinkedIn, and webinars.

   

  Tech:

  Marketo, Apple Store Certification, Adwords, SPSS, Salesforce, Omniture, Jive Forum

• Freelance Marketing Assistant (Publishing & Events)February 2010 – September 2011

  BUST/T-Shirt/FEMSPEC/CandyRain Magazines | NYC

  Took these projects on during maternity leave to have flexibility.

  BUST Magazine: Online & editorial content writing, prop design, and event coordination.

  T-Shirt Magazine: Online content writing on streetwear brands and trends.

  FEMSPEC Journal: Wrote a grant needs assessment for women seeking tenure; granted for $1M.

  CandyRain Magazine: Website rebranding, editorial layout design, and event management.

   

  Tech:

  HTML, CSS, PHP, Wordpress, Joomla, Facebook, Twitter

• Data Analyst & Marketing Coordinator July 2007 – February 2010

  DialogueDirect Inc. | NYC

  Reason for leaving: Took maternity leave and relocated.

  Marketing Coordinator: Recaptured 2005 Sales rate ($500K+ closed contracts/year) within 3 fiscal quarters through implementation of digital and traditional marketing tactics to recruit better quality employees. This included running of PPC ads on Adwords, content management on Facebook, an email marketing program, SMS marketing, partnerships with area universities such as Columbia and NYU, and street canvassing.

  Data Analyst: Produced c-level performance score cards and conducted weekly payroll through ADP. I built and managed an employee performance database in Filemaker 10 Pro to facilitate reporting and payroll. I also lead a team of call center representatives for defaulted contract collections.

   

  Tech:

  Adwords, Filemaker 10 Pro, Ultimus BPM, Microsoft Sharepoint, ADP, SMS Mobile Messaging, Facebook, Photoshop, Deamweaver

Education

• AAS Entrepreneurship 2008

  City University of New York BMCC, with honors

• AAS Fashion Design2006

  State University of New York FIT, scholarship recipient

  HS AP Credit2001-2004

  University of Pennsylvania, Wharton School

  Young Entrepreneurs Affinity Program

  Pennsylvania Academy of the Arts

  Oil Painting, Al Gury

  Moore Academy of the Arts

  Watercolor

  Temple Tyler School of the Arts

  Illustration

  University of the Arts

  Humanities, Steve Reeder